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case study: EuroClub Hampshire

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increased membership

EuroClub (www.euroclubhampshire.org.uk) is a not-for-profit private members' association which shares a common interest in all aspects of European culture. Its annual programme features around 100 separate events incorporating a schedule of foreign language conversation groups and social gatherings.

v.g. tick! was invited to replace the original website with a clear, modern design to showcase the full range of club activities and develop improved membership information.

The result is a straight-forward layout of key activities with a clear user-journey between areas of connected information. During membership drives, an on-line membership form, tied to a PayPal checkout, is activated to handle annual subscriptions for single and joint memberships. A contact form for enquiries is equipped with CAPTCHA protection to reduce exposure to spam and each page also displays a summary calendar of upcoming events for prospective members to assess the club's activities.

This redesign contributed directly to a 26% rise in membership in its first year and v.g. tick! continues to host and maintain the site with annual changes and content advice.

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